(Miami, Fla.) - Crux Cigars today announced the expansion of their national sales efforts with the hi-profile hiring of industry veteran Roy MacLaren as their new Executive Vice President of Sales. The hiring is effective immediately, and Roy will join the Crux Cigars Company at this weeks 2018 IPCPR trade show.

“I have been watching the growth of Crux Cigars, and have been impressed,” commented Roy MacLaren, “They produce a great product, and I am looking forward to the opportunity to assist in their future success.”

Roy has over 20 years senior executive experience in the premium cigar industry. Previously as the President of Villiger Cigars of North America, he successfully restructured the U.S. operation. In addition, Roy has been both the Vice-President of Sales for Gurhka Cigars and U.S. Area Sales Manager for Davidoff of Geneva Cigars, where he oversaw each company’s impressive sales growth.

“I’ve known Roy for many years. He brings a wealth of knowledge and contacts from 20 plus years in our industry,” stated Crux Cigars President Jeff Haugen, “We are extremely excited to add Roy’s talents and experience to our company.”