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New Branding from La Flor Dominicana
La Flor Dominicana has recently announced a change in their branding scheme. With the advent and success of their Ligero and Double Ligero offerings possibly overshadowing the "regular," Connecticut-shade wrapped La Flor Dominicana line over the last ten years, this move seems to be destined to recreate some recognition of what has been a very consistent line of cigars. The change will also bring new packaging, considered "shelf-friendly" and two new sizes, as well.
From the press release :
"This line is very special to me and we need to ensure that it stays consistent with where our brand is today. We have come a long way since we originally released this cigar and most people are unaware that we even make mild cigars," says Litto Gomez, who co-owns La Flor Dominicana with his wife, Ines Lorenzo-Gomez.
"We're obviously known for our fuller bodied cigars and as I travel around the country I meet so many people that have no idea that Litto started with very mild cigars that are still in our portfolio. I'm excited about these changes, because I think there is still a large segment of the market that enjoys a milder smoke," says Andrew Brennan, Vice President of Sales LFD.
According to Brennan, "the two vitola additions will be a 54x6, called the Maximo, retailing at $8.50 and the Governador, a 60x6 1/4 that will retail at $9.00. The packaging will be in the company's taller "space saver" boxes as opposed to the flat wide boxes that seem a bit outdated in today's humidors."
