Cigar Weekly

General Cigar, a subsidiary of Swedish Match, has announced, via a company press release, the appointment of a new General Manager of Business Ventures.

 

 

 

Richmond, VA -General Cigar is pleased to announce that Debo Mukherjee joined the company as general manager of business ventures, effective August 11, 2008. 

 

 

Debo will report directly to Dan Carr, General Cigar's senior vice president of sales and marketing, and will spearhead the Business Ventures Group, a new commercial division of General Cigar.  As such, the Group will be responsible for delivering fast-paced innovation, optimization of current and emerging consumer insights and the creation of new growth platforms within current and future brand equities.

 

 

Reporting to Debo will be Michael Giannini, Director of Marketing; and Rick Rodriguez, Business Development Manager.

 

 

Dan Carr comments, "The addition of Debo to the newly formed Business Ventures Group marks an exciting new direction that we are taking.  As part of the company's long range growth plan, we're increasing our investment to drive deeper market and customer penetration, provide additional strategic leadership and create greater agility to meet ongoing consumer and customer needs."

 

 

Debo brings more than 19 years of consumer product marketing expertise, with a proven track record of achievement in brand management, global marketing strategies, new product development and entrepreneurial leadership.  He spent his career with leading companies including M&M Mars, Slim-Fast Foods, HJ Heinz and Hershey Foods.

 

 

Debo is a graduate from Allegheny College , with a BS in Economics and a BA in French.  He received his MBA from Pennsylvania State University .  In addition, he has earned advanced degrees from The Sorbonne, Darden, Northeastern University and the University of London , and has also studied in Brussels and Geneva .  He and his wife currently live in East Stroudsburg, PA and will be relocating to Richmond , VA.