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Two Guys Smokeshop in the Globe

The Boston Globe

July 1, 2008 Tuesday
THIRD EDITION

NAMES

BYLINE: By Paysha Rhone and Mark Shanahan

SECTION: LIVINGARTS; Pg. B8

LENGTH: 1776 words

It's a guys thing

In 2006, two guys came together to create "The Guy From Boston," a trash-talking, cigar-waving uber-Bostonian who promoted cigars for the one guy's shop (David Garofalo owns Two Guys Smoke Shop in Salem, N.H.) and gave local rant-aholic Joe Ligotti an outlet for his outrageous spewings. Fast-forward two years: Ligotti's a local celeb, a regular on Fox 25 who's appeared on "The Tonight Show," and Garofalo, who says he didn't want to pay Ligotti's manager, is out. Now a New Hampshire federal court judge has ruled that only Ligotti can use "The Guy From Boston" name, although Garofalo can keep his website, theguyfromboston.com. A "disappointed" Garofalo said he simply hired Ligotti to play a role, and that he should be allowed to use his creation to promote his 23-year-old cigar shop. Garofalo said he probably won't fight the judge's preliminary injunction, but he might create a new cigar-puffing dude to push his smokes.
 
 
 
Two Guys Smoke Shop, Salem, NH

"I'm a guy who sells cigars," he sighed. "You have to be a lawyer to figure this all out. I don't like the way it ended, but it was fun while it lasted." Ligotti couldn't be reached yesterday, but in a statement his manager Frederick J. Balboni said Ligotti is The Guy From Boston: "Make no mistake about it, Joe Ligotti is no actor." And now, in a case of dueling websites, Ligotti can be found at theguyfromboston.net.