CWNews
Davidoff and ST Dupont Open Shop in Shop
Davidoff of Geneva and S.T. Dupont Paris have partnered to develop the first of its kind Shop-In-Shop Corner within the Davidoff of Geneva store on Madison Avenue. Though we've always carried an impressive collection of S.T. Dupont products in our stores, this new collaboration will ensure that we have a full assortment of S.T. Dupont's products from their popular lighters and smoking accessories to writing instruments, leather goods and other lifestyle items. For the full press release please click here. The “Shop in Shop” will be open for business beginning Wednesday, September 16, 2009.
The General Manager of Davidoff's New York stores, Michael Herklots discussed the venture on his blog on September 7th, nine days prior to the opening.
“There’s been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont”. We’re excited to take this next step with our two brands. Our beautiful Madison Avenue flagship store has always maintained a selection of the finest cigars and good life accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they’ve come to expect from Davidoff of Geneva in New York City.”
Davidoff of Geneva store manager Michael Herklots(l) and S. T. Dupont CEO Alain Crevet (r)
The S.T. Dupont Shop-In-Shop Corner at Davidoff’s Madison Avenue Store features a dedicated S.T. Dupont branded corner with an extensive selection of S.T. Dupont merchandise. While Davidoff has always carried S.T. Dupont lighters and smoking accessories, this new partnership will now allow U.S. customers access to S.T. Dupont’s complete product portfolio, including pens and writing accessories, leather goods and men’s accessories.
Davidoff of Geneva opened their first US location in 1987 on Madison Avenue in New York City, relocating to their current Madison Avenue address on the corner of East 54th Street in 2000. In 2006 Davidoff of Geneva acquired their second New York City location in the posh Shops at Columbus Circle, in the Time Warner Center, and later that year acquired the De La Concha store on 6th Avenue in Manhattan.
Herklots also published photos of the event through the social-networking site Facebook.
Alain Crevet (c) with guests
Comedian Ron "Tater Salad" White
