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Gurkha Announces Three New Brands
July 13, 2011
Thomas Bender (TommyBB)
Editor-in-Chief
"We want to help out our retailers, and brick-and-mortar shops for their loyalty in helping us build our brand." No doubt this is what built the cigar industry. At the last two years' editions of the International Premium Cigar and Pipe Retailers' Association trade show these words and this idea were heard a great deal. Today's press release from Gurkha is repeating this, as Kaizad Hansotia's company announces it's new offerings for this year's show which begins next week.
"Beach Cigar Group Inc., owner of Gurkha Cigars, announced today the creation of three new retailer exclusive brands timed to launch at this year’s IPCPR Trade Show in Las Vegas : Cellar Reserve, Royal Challenge and Seduction. Gurkha’s aim is to re-emphasize the continued importance of the retailer. “These exciting new brands represent our ongoing commitment to further support our brick and mortar customers,” stated Gary Hyams, President and CEO of Beach Cigar Group."
The first of these is the vintage Cellar Reserve. It uses 15 year-old aged tobacco, comprised of a Criollo 1998 wrapper, that combines an aged Dominican, Olor binder with a 15 year old Criollo, Nicaraguan filler. According to the release from company spokesman Adam Handlesman, these cigars come in "unique 20 count wooden boxes that aesthetically evoke a maturing wine barrel;" which is also alluded to by the name itself. "Cellar Reserve is a delicious medium to full-bodied cigar that is available in 5 different sizes: 4 x 58 Perfecto, 5 x 58 Doble Robusto, 6 x 58 Gran Rothchild, 7 x 54 Churchill and a 6 x 60 XO, with an MSRP ranging from $7.99-$12.95"
Gurkha’s second release is the Royal Challenge, a medium bodied cigar highlighted by a silky, Connecticut/Ecuadorian shade wrapper, with a Habano, Honduran binder, complimented by Nicaraguan and Dominican fillers. The Royal Challenge will be available in 20 count boxes in 5 different sizes: 5 x 50 Robusto, 6 x 50 Toro, 6.5 x 53 Torpedo, 7 x 52 Churchill and 6 x 60 XO, with an MSRP ranging from $5.98-$8.50.
The third release, Seduction, is designed to captivate the palate. This tasty and appealing, medium bodied blend has an Ecuadorian Habano wrapper, with a Dominican, Olor binder with a Corojo, Columbian filler. Seduction comes in sleek and alluring 20 count boxes and will be available in 4 sizes: 5 x 55 Robusto, 6 x 55 Toro, 7 x 55 Churchill and a 6 x 60 XO with an MSRP ranging from $6.80-$9.50.
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