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Havana Honeys Gets an Extreme Makeover
Richmond, VA-General Cigar announces an exciting re-launch of select frontmarks from four of the most popular expressions of Havana Honeys® flavored premium cigars.
When General Cigar took ownership of the wildly successful Havana Honeys brand in December of 2007, the company also assumed production of the flavored cigars. At that time, Cigar Master Daniel Núñez and his team set out to improve the product's quality and consistency. Today, with the new Havana Honeys,
Núñez has raised the bar by setting a new standard by which all flavored premium cigars should be measured.
Under Daniel Nunez' guidance, the caliber of tobaccos used to make the Honey, Blackberry, Rum and Vanilla collections has been exponentially improved. The thin, supple Indonesian wrapper bears many benefits, for its lower priming allows the unique flavoring process to take center stage. Likewise, the blend features volado and seco leaves from General Cigar's inventory of proprietary Dominican tobacco, which also help to maximize each of the unique Havana Honeys flavors. The Mexican binder rounds out the taste experience by adding a natural sweetness that gives staying power to the flavors and ensures an even burn.
Modesta Fondeur, executive vice president of tobacco and operations, oversees the production of Havana Honeys in General Cigar's Dominican factory. She explains, "In addition to improving the quality of tobaccos used in Havana Honeys, we also refined the methods of imparting the flavor into the tobacco to deepen the aroma. We then took it one step further, using high quality flavorings which provide consistent, long-lasting taste. We are extremely pleased with the new Havana Honeys cigars, which bear strikingly similar tastes to the flavors that inspired them."
The new, improved Havana Honeys products will debut at retail in early November, with strikingly modern and upscale packaging that is sure to increase the brand's prominence at retail. At the annual IPCPR show, orders will be taken for the newly re-blended and re-packaged Corona del Sol (5 "" x 42, SRP $4.40) will be joined by the updated Petit Corona Rio (5" x 36, SRP $4.20) and Cigarillos (4" x 30, SRP $14.80 for the ten-cigar tin).
Established in 1997, Havana Honeys is one of the best-selling premium flavored cigar brands in the U.S. Best known for its unique collection of flavor profiles, Havana Honeys is largely credited with creating the demand for flavored cigars in the premium category.