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Alec Bradley Relaunches Lars Tetens

Fort Lauderdale, FL (June 4, 2019)

larsAlec Bradley Cigar Co. founder Alan Rubin first announced his
acquisition of Lars Tetens Brands in April of this year. The
acquisition created a partnership between the two cigar makers, Lars
Tetens and Alan Rubin; as well as a sales and distribution agreement
with Alec Bradley Cigar Co.

Since 1979 Lars Tetens has been renowned in the cigar world for
innovating a unique and labor intensive conditioning process using
essential oils and botanicals to make the most exotic premium cigars
on the market. Conditioned cigars are new to the world of Alec Bradley
and at the time of announcement, neither Alan nor Lars speculated as
to which of the plethora of cigar brands Lars Tetens would resurrect
under the new partnership.

Only a few weeks ahead of the 2019 International Premium Cigar & Pipe
Retailers Association (IPCPR) Trade Show in Las Vegas, representatives
from Alec Bradley can confirm that the new online home for Lars Tetens
is; as well, they have announced the initial
brands that are being relaunched in full scale.

“This is a very unique opportunity for Alec Bradley and Lars Tetens.
We sifted through a ton of Lars’s grandfathered blends and lines and
found the most unique items to feature as our first foray into the
world of Lars Tetens” said, Alec Bradley Director of Sales and
Marketing, Jonathan Lipson.

Always a character, Lars noted that “we are going to sell a shit load
of these cigars!”

The following premium lines are being reintroduced:

-Cubagua, a complex, yet balanced blend offering earth, creamy and
delicately spicy notes, featuring a sweet tip. Cubagua will be
presented in 25 count boxes in the following sizes Robusto, Toro,
Churchill and Gordo; ranging $8.96-$11.20 per cigar.

-Grass, a limited production line that features larger ring gauged pig
tailed/closed foot medium bodied cigars, known for their distinct
aroma, will be offered in 20 count boxes in Big (a 6X52 Torpedo) and
Bigger (6X60) and will retail for $45.00 and $50.00 per cigar

-Serie D, a fuller bodied line emphasizing the importance of ligero,
the boldest part of the tobacco plant. Lars credits the Serie D as
being one of his most important lines. Serie D will be offered in
three sizes: Robusto (25 Count), Toro (25 Count) and Gordo (20 Count)
and will retail for $10.85-$12.90 per cigar.

-SS, shorthand for “Spicy Sweet” is a medium bodied line that features
a spicy/sweet tip that is unique to Lars Tetens. SS will be offered in
25 count boxes in Robusto, Toro and Churchill with per cigar retail
ranging from $9.85-$11.25.

-Sutton Place is a luxury line as smooth as sophisticated as the
famous Manhattan street the line pays homage to. Sutton Place will be
available in Petit Corona, Robusto, Toro and Churchill. All sizes
except for Petit Corona will be offered in 25 count boxes. The Petit
Corona will be offered in 30 counts boxes. Retail is set for
$6.75-$11.20 per cigar.

-Steam Punk offers an experience to both the novice and connoisseur
cigar smoker alike. The medium bodied cigar features a full flavored
smoking experience that can be appreciated by all levels of cigar
smoker. Steam Punk will be offered in 25 count boxes in two sizes-
Robusto and Toro – and will retail for $9.95 and $11.60 respectfully.

-Phat Cigars, an eclectic line of pigtail/closed foot cigar featuring
unique sizes and flavors will be available in the mild Brief XTC
($14.25 per cigar); the medium bodied Royal ($11.75 per cigar),
Asadachi ($15.50 per cigar) and Shorty ($11.75 per cigar); and the
full bodied Sun Fook Ka ($12.00 per cigar) and Churchill ($15.50 per
cigar). Churchill will be available in 20 count boxes, as the rest
will be available in 25 count boxes.

“As we are reacquainting the cigar world to Lars Tetens cigars,” said
Alan, “Lars and I made a conscious decision to color code the boxes to
represent the flavor and body levels of the cigars. Blue is mild,
white is medium, orange is full and red is ‘Sweet N Spicy’. All of the
boxes feature original graffiti artwork from Lars himself. Our goal is
to expose as many cigar enthusiasts to Lars’s products in the easiest
way possible. This is a very exciting opportunity and it is time to
bring the Lars name back to prominence where it belongs!”

Lars Tetens cigars will be featured at the Alec Bradley booth at IPCPR
2019. Shipping is expected Mid-August 2019.To learn more about Lars
Tetens, please visit . Brand pictures may be
downloaded here.

Fort Lauderdale, FL (June 4, 2019) Alec Bradley founder, Alan Rubin,
who in April announced his acquisition of Lars Tetens Brands, has
today announced the Lars Tetens lines that will be resurrected. The
lines are: Cubagua, Grass, Serie D, SS, Sutton Place, Steam Punk and
Phat Cigars. Shipping is expected Mid-August 2019. Lars Tetens cigars
will be featured by Alec Bradley at IPCPR 2019 in Las Vegas at the end
of June. The online home of Lars Tetens will be
About Alec Bradley Cigars
Founded by Alan Rubin in 1996, Alec Bradley has been acknowledged as
one of the world's leading producers of fine, handmade premium cigars.
Alec Bradley has received the cigar industry's highest critical
acclaim for its Prensado, Tempus, MAXX and Black Market premium
cigars, to name a few. Their commitment to satisfying cigar
enthusiasts worldwide is demonstrated by their passion for excellence,
creativity and the highest quality standards.
About Lars Tetens
Lars Tetens is a man of so many talents he has been dubbed by his
admirers as a contemporary Leonardo Da Vinci. People ranging from
high-profile celebrities to politicians and presidents of Fortune 500
companies have retained him as their consultant on many varying
projects, and are among his abundant admirers.