CWNews
Partagas and General to Give Away Man Cave
Richmond, VA—Beginning at high noon on May 26, 2009, Partagas®, the legendary brand of handcrafted Dominican cigars will team up with pro football defensive tackle and network TV football analyst Tony Siragusa to find the cigar smoker who demonstrates the greatest need for a place of their own to enjoy the pleasure of a fine cigar and award him or her with $10,000 to create the ultimate Partagas Cigar Cave right in their home.
In the contest’s website, Siragusa reaches out to cigar smokers who are relegated to enjoying their cigar in dark, dingy basements or forced out in the cold garage and makes them an offer they can’t refuse. In his call to entry, Siragusa connects with cigar smoking brethren by appealing to their need for their very own, in-home cigar cave.
Consumers of legal smoking age who purchase a special four-pack of best selling, full bodied Partagas Black Label cigars at cigar shops throughout the U.S. between May 26 and July 31, 2009 will receive a redemption code detailing how they can enter videos, photos and written descriptions of their domestic cigar smoking predicament to win the $10,000 prize allowing them to create a customized Partagas Cigar Cave for their home.
Consumers can also enter by visiting www.partagascigarcave.com. The winner will be selected on or before August 21, 2009. Debo Mukherjee, vice president of marketing, comments, “The trend toward in-home ‘caves’ where men can be men continues to gain momentum. To connect with the lion’s share of cigar enthusiasts who are forced to enjoy the pleasure of a fine cigar in undesirable locations, we found it only fitting to tap Tony Siragusa to convince cigar smokers to share their stories with us. For a cigar lover, having an in-home smoking lounge is the ultimate nirvana and we’re pleased to be able to provide it in the name of such a well-respected brand as Partagas.”
Debo Mukherjee
Consumers will be encouraged to vote on contest entries which will be posted on partagascigarcave.com. General Cigar, parent company of Partagas, will harness social media by pushing Siragusa’s call to entry via online cigar communities, as well as YouTube, Facebook and a host of other video content sharing sites.
“These entries and the online conversations they spark represent a fun viral component in this social media promotion,” added Mukherjee.
Partagas Cigar Cave will be supported at tobacco retail shops with point-of-sale displays featuring Tony Siragusa. Select tobacconists across the U.S. will also host special Partagas Cigar Cave parties at retail. Consumers are not the only ones eligible to win in this promotion. The retailer who sells a four-pack to the winning contestant will win a custom Partagas Cigar Lounge for his store.
