CWNews
Xikar and Drew Estates Reach Acid Accord
August 4, 2010
Thomas Bender (TommyBB Editor-in-Chief)
Through a company press release received by electronic mail, Cigar Weekly has learned this afternoon that Xikar and Drew Estates have reached an agreement to make and market Acid branded Xikar Accessories. Speaking for Xikar, vice-president Scott Almsberger noted "This new joint venture speaks volumes about our mutual admiration given what Drew Estate has done in the marketplace with their brands. We feel that this association is an excellent opportunity for both companies,"
From the release:
At IPCPR, XIKAR will showcase and commence sales on the "ACID - XIKAR Accessory Collection," as well as the "Liga Privada - XIKAR Accessory Collection." Both top shelf quality collections are priced similar to their current lines and will be limited in availability for their intitial release.
Marvin Samel, co-founder of Drew Estate, referred back to one of the company's main slogans. "Our company's ethos has always been "The Rebirth of Cigars" and these new XIKAR Collections represent this philosophy perfectly." Jonathan Drew, the other co-founder and namesake referred to Xikar's reputation for intriguing designs. "XIKAR makes the finest cigar accessories in the world,and with their creativity and professionalism, they are the ideal strategic partner to bring these products to the market."